A Black Hat SEO technique refers to an unethical method of moving your webpage up the rankings of a search engine. Using different techniques that have a short term success and are frowned upon by the search engines will mean that your web page may have some short tern success but in the long run [...]
Tag Archives: Online Reputation Management
Protecting your Online Brand Reputation begins with a business plan around online reputation management. How you and your staff interact on the social media sites needs policy and protocols set in place before any damage is done. It is better to protect your brand from the beginning – rather than have to repair it.
Many businesses agree that the why forward with customer interaction is with Social Media Networks but many businesses have not taken the plunge and created their own profiles. Many are afraid that they will be attacked and their reputation damaged. With the right strategies in place this will not happen.
As a business using the internet it is really important to keep up to date with the ever changing environment. Search Engine Optimization or SEO is one such area that is ever changing and staying ahead of the game is tough. Where your brand features on the search results is important and the way you [...]
It is hard not to feel a little bit paranoid when you read about Astroturfing and corporate trolls! But it is real and it is a tactic of some PR businesses and some of your competitors may be using these tactics to undermine your brand for their own gain. To turn a blind eye or [...]
Having your Emails marked as Spam or having recipients blocking or reporting them is bad for your Online Reputation and bad for your business in general. Avoiding this is crucial and knowing what makes an email get marked as Spam is a good place to start – so you can avoid doing this yourself. Even [...]