Conversion Rate Optimisation (CRO) is the method of using analytics and feedback to measure and improve the conversion rate from your website or landing pages. It’s focus is to reduce the bounce rate – that is visitors leaving your website without first taking action on it.
We all know the adage ‘consistency is key’ but what about this quote – ‘trust is built with consistency’? It aptly sums up what can achieved for businesses from the discipline of being consistent especially with email marketing. ‘Out of sight out of mind’ is another quote that sums up what happens when you […]
WordPress is not just a bit of blogging software. Twenty two percent of all active websites worldwide are using it. It’s free to use, customise and share but WordPress owned by Automattic is valued at over one billion dollars. WordPress has big goals and there may be a new product coming out that could be […]
Amazon was founded twenty years ago. Today it is the world’s largest online retailer. Foundered by Jeff Bezo it was built in a garage with his first employee. Jeff still runs the company today and now Amazon has 117,000 employees and has a market capitalisation of USD $151 Billion.