We have collated articles we have written recently on email marketing into a downloadable eBook for you.
Do you have a ‘Welcome’ email set up? If not your business is missing out on creating a good first impression. In our earlier blog article – eDM Personalisation Tips – setting up a series of welcoming emails for new subscribers was a core topic.
Personalising your eDMs improves open and click statistics according to studies done by leading marketing companies. MarketingSerpa is one business that works tirelessly at mining data to assist marketers. It justifiably presents itself as a ‘research institute’ so what has it found out on the use of personalisation in eDMs (email marketing messages) campaigns?
An earlier blog post introduced you to CRO (conversion rate optimisation) i.e. how to use user feedback and analytics to improve website conversions. This blog post goes a step further honing in on how to boost your landing page conversions.
Google has a new service called Helpouts. It’s not entirely new – as it’s a service that has evolved through trial and error over the years. The latest version looks like it’s here to stay. So what is Google Helpouts and what are the pros and cons of this service?