Personalising your eDMs improves open and click statistics according to studies done by leading marketing companies. MarketingSerpa is one business that works tirelessly at mining data to assist marketers. It justifiably presents itself as a ‘research institute’ so what has it found out on the use of personalisation in eDMs (email marketing messages) campaigns?
An earlier blog post introduced you to CRO (conversion rate optimisation) i.e. how to use user feedback and analytics to improve website conversions. This blog post goes a step further honing in on how to boost your landing page conversions.
Google has a new service called Helpouts. It’s not entirely new – as it’s a service that has evolved through trial and error over the years. The latest version looks like it’s here to stay. So what is Google Helpouts and what are the pros and cons of this service?
Is eDM and blog copy writing a skill you can learn? We believe it is, and also it’s a skill that can be honed with practice and ongoing review. Here are some straightforward rules you can follow to create eDM and newsletter copy that will impress your email subscribers.
SnapChat is is a photo messaging application used to share photos, videos add text and drawings. It is very popular with young people – so your children under 18 years, and young adults between 18 – 35 years will more than likely be using it.
The subject line of your email marketing message needs 100 % of your undivided attention so it delivered the desired result – higher open rate. A poor subject line will result in your eDM being ignored by your email list subscribers.