eDM Conversion Rate Optimisation Tips

Conversion Rate Optimisation (CRO) is the method of using analytics and feedback to measure and improve the conversion rate from your website or landing pages. It’s focus is to reduce the bounce rate – that is visitors leaving your website without first taking action on it.

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Is Your Business Using CRO?

Conversion Rate Optimisation (CRO) is first in mind nowadays to increase the website conversation rate. It’s focus is to reduce the bounce rate off websites and landing pages.

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Trust is Built with Consistency

We all know the adage ‘consistency is key’ but what about this quote – ‘trust is built with consistency’? It aptly sums up what can achieved for businesses from the discipline of being consistent ­ especially with email marketing. ‘Out of sight out of mind’ is another quote that sums up what happens when you […]

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22 Percent New Websites Use WordPress

WordPress is not just a bit of blogging software. Twenty two percent of all active websites worldwide are using it. It’s free to use, customise and share but WordPress owned by Automattic is valued at over one billion dollars. WordPress has big goals and there may be a new product coming out that could be […]

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Amazon’s 20th Birthday

Amazon was founded twenty years ago. Today it is the world’s largest online retailer. Foundered by Jeff Bezo it was built in a garage with his first employee. Jeff still runs the company today and now Amazon has 117,000 employees and has a market capitalisation of USD $151 Billion.

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DIA Tracks TXT Spammers

The Unsolicited Electronic Messages Act 2007 covers electronic messages, mobile txts and faxes. It has been managed by the DIA for nearly seven years now. Are you receiving txt spam? The answer is more than likely ‘yes’.

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